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Creek Financial Services is an independent broker of merchant bank accounts. We specialize in helping small to medium-size businesses reduce the fees they must pay for accepting credit card transactions. We represent some of the largest and most stable banks in the country, but we remain a small business. We are proud of the fact that our clients know us by our first names.
We used to represent only one bank. When we were only associated with that bank, it wasn't important to have our own logo. But now that we represent other banks, we need to establish our own identity. We are beginning to use the Internet to attract and communicate with clients, so we need a logo that is simple, yet attractive, and displays well online.
Tell us a bit about who you are and the people you reach
Owners and decision makers in all types of businesses, large or small. Depending on the type of business, we may speak to a bookkeeper, office manager, or a V.P. of Finance. Our clients process from $1,000 to $1 million every month. The people who talk to us are usually very busy, so they don't want to waste time dealing with inexperienced start-ups. Even though we are a small company, the logo must not make us look small.
Our website is http://www.CreekFinancial.com. When I answer the phone, I say "Creek Financial." You may use the word "Services" or leave it out, whichever works best for your design.
In case you're not in the U.S., here's what the word Creek means: "U.S., Canada, and Australia- a stream smaller than a river." We are located in South Georgia, USA, near the Kinchafoonee Creek. I chose that name because creeks run slow and steady. They are reliable, but not overpowering. But the sound of a creek can lull a person to sleep. If you include any water imagery, make sure the logo does not put my clients to sleep!