Sun Graphics Media got their new logo design by running a design contest:
Creative & timeless logo for a print/marketing merger
Check out Sun Graphics Media's Logo design contest…
We are currently going through a merger of a marketing agency and print company. We produce large-scale, commercial print for some of the nation's top brands. On the marketing side, we are data-driven and willing to take risks to help our clients stand out. We offer a full range of traditional and digital marketing, web and app design and development, and brand strategy. Our target audience are brands with a national presence. Our goal is to push the design more towards the marketing side of our business as the print side is encompassed in the name. We want sophisticated top level marketing agency feel in the logo. The embracing of color is not the goal, it is more about the meaning of the name. The name is essentially, the fifth color is usually a crucial color for the corporate/brand image, such as the "Coca-cola red", "IBM blue" or "Ferrari red"; when the color is best to be consistent the 5th color is typially not even a color, but a special additive to give color more pop. That is exactly what our marketing agency does, we work with marketing teams to give their teams more creative, more data, and the information they need to be even more successful. The 5th Color is really the "unique" element added to any mix that brings together something spectacular. It could represent color, or expertise, or data or anything. Think more along the lines of the "5th Element" that makes something truly spectacular. Agency, Agency, Agency is the goal of the logo, not print company. We are logo for a log that incorporates the name, and "mascots" or other elements are less important, but unique elements that come together in the name that scream agency are very welcome. You can use either "5thColor", "5th Color", "FifthColor" or "Fifth Color". You can see the two companies that are merging at https://sungraphicsmedia.com and https://FranzenGraphics.com - you don't need to incorporate elements of the existing logos, but if you do, that is acceptable too. In particular the Sun Graphics Media logo. Our claim to fame is "5th Color is THE ONLY AGENCY WITH ALL OF THE EXPERTS UNDER ONE ROOF THAT IS AGILE IN SUPPORTING BRANDS WITH DATA-DRIVEN CREATIVE SOLUTIONS. We do NOT want paint swatches, paint brushes, or anything related to the print/paint industry illustrated in the logo. The logo should be timeliness, flexible, and generally creative in nature. We do not want to see a logo that is literal. Please design the logo on a white background.
The fifth color is known as a color that is added in the print process that creates a color you otherwise couldn't. With our logo, we'd like to get across that our company can be the "fifth color" for our clients. When we are added as an extension of their team as print and marketing experts, we are able to help them create something they otherwise couldn't on their own. We like to coin ourselves as the only agency with all of the experts under one roof. We do NOT want paint swatches, paint brushes, or anything related to the print/paint industry illustrated in the logo. The logo should be timeliness, flexible, and generally creative in nature. We do not want to see a logo that is literal. Please design the logo on a white background.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Sun Graphics Media collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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