This is obviously a designer who knows his game - I was really happy with the result - in a competition with 3 super good alternatives. Roggy also responds well to comments, and provided clearity through letting me see alternative color schemes, and more. Recommended!
How Local Fresh started their logo design journey
Caldwell Human Resources
We are developing a brand identity for a new human resources consulting firm. While larger companies have an in house human resources group, Caldwell Human Resources helps smaller companies, dentists and other professionals manage hiring, performance, discipline, documentation and termination, employee retention and employee productivity. Services include HR consulting, best practices, policies, templates and forms, employee handbooks, training, HR compliance, etc.
Tell us a bit about who you are and the people you reach
Small business owners and professionals looking to outsource human resources. Primary geography is the Pacific Northwest, but the brand will target small companies throughout the U.S.
We are looking for a wordmark and logo treatment that is clean, simple, and professional. No color palette or specific visual aesthetic have been chosen so we are open a variety of design concepts and color ideas. Graphically, we want something that depicts people and productivity.
Please submit each concept 2-up, with one version against pure white background and a second version reversed against a pure black background; no gradient backgrounds; we want to be sure the winning design will display well in a variety of applications (print, online, etc.)
Format: The winning design must be delivered as an Adobe .ai vector format file. All artwork must be original (no stock art elements please) and full copyright ownership must be conveyed to us.
If you need any further clarifications to the brief, we will be happy to answer. Thank you very much and we look forward to receiving your ideas!