We are a new startup focusing on development of simple / effective web applications to help users improve their personal finance. Our objective is to cut through all the noise and deliver personalized recommendations to each user so that they could move forward in matters related to their money.
Our main target audience is the 18 to 35 age group which are heavy users of the Internet (social networking sites) and smart phones (IPhone).
1. We are looking for an elegant logo, nothing too fancy and nothing too serious. It should be clear, simple and bold.
2. Please do not include any recognizable currency in the logo as it should be currency neutral. Not something like the below as it has '$'.
3. We may be a Web 2.0 company but we definitely don't want the Web 2.0 style of logo that is often associated with it (too much reflection, shadow, too overused). See the logo below. Definitely to avoid:
4. Some of the logos we like
justthrive.com, smartypig.com, trumba.com, vayama.com
5. No cartoons please.
6. Our tagline is not ready, but you can use this: Grow your money
7. Please design on white background.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo