BevPort is a new brand of products. It is marketed by a company that manufactures mobile specialized food and beverage vehicles. Vehicles are NOT highway vehicles but smaller, off-road vehicles.
BevPort or BEVPORT, refers to a new line fo vehicles that are mobile beverage vehicles. Major markets would be, for example, golf courses and all open air events. Typical vehicle would hold water, soft drinks, beer, wine, spirits, etc. Vehicles are attractively designed with color options. The BevPort, BEVPORT logo will be prominently placed on the vehicle. BevPort or BEVPORT refers to perhaps a beverage portal (connection point for beverages), or more likely a port where beverages are stored, harbored, etc. It is the place where cold beverages are served.
The name BEVPORT or BevPort, is a brand that refers to a line of vehicles that are: high value, products are solid, very stylish, but with very few options available.
There is second vehicle brand of products and this other product line offers many options and is the premium product brand.
This project for BevPort is a wordmark. We will use the BevPort logo ON the vehicle via a 3 dimensional logo and of course it will be used in printed material, web, etc. The BevPort logo will be displayed prominently on the vehicle. Logo should be reflect the values above. Logo should be easy to read.
The name, BevPort, is a brand that captures these values: simplicity, great styling, sturdy, dependable, strong, clean looks, streamlined, useful, carefully designed, very well built, very long lasting BUT with limited options available.