AllisonSB got their new logo design by running a design contest:
Creative Illustrator for a Logo Design in the Health Industry
Check out AllisonSB's Logo design contest…
Medical & Pharmaceutical
At its core, Upstream USA is a nonprofit that delivers technical assistance to health centers to change the way they deliver contraceptive counseling and care so that women get access to a full range of contraceptive methods, particularly the newer, more effective ones. Though as you’ve probably read about in our brief, we are increasing access to IUDs and the contraceptive implant, our goal is to ensure that women have access to all methods so that they can make an informed choice. We are delivering the most comprehensive, powerful, and medically up to date training about contraceptive counseling and care on the planet. This translates into brand attributes that signal an organization that is contemporary, professional, breakthrough, medically-oriented (but not in a typical big pharma way), forward-looking, dependable.
Logo types to explore
Our company name is Upstream USA, and the logo should have all these letters. Please highly consider the word “Upstream” as the dominant name where we can downplay the word “USA”. I imagine a design where the “USA” is a) turned on it’s side, or b) reversed out with a background color, or c) smaller in size. These are just of the many options to consider. Our preference is for a logo that is essentially a wordmark, rather than a logo that has some sort of symbol attached to it, though we don’t want to completely close that door if you make a strong case for why we should have a symbol. We strongly prefer Upstream to be one word, rather than break up the words Up and stream in any way. We’re quite open to all lower caps or all upper caps. The primary audiences for the logo are prospective donors – individuals generally in their 40s, 50s, and 60s – and health centers who are interested in our services. The USA is a much less important element of our logo – in fact, we would have preferred to have a logo that just read Upstream, but there are trademark issues we need to be responsive to. But in terms of emphasis, the USA is much less important. We tend to prefer sans serif typefaces, but we don’t want to be too prescriptive. We obviously want the logo to be able to work on white backgrounds and dark backgrounds. We’ll use the logo in all the ways one does: business cards, the website, on coffee mugs and T-shirts, letterhead, etc. I imagine blues and greens, or health-related suggested color scheme. Colors to not consider are feminine colors (purples, pinks, yellows, etc.).
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
AllisonSB collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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