While we fully invite the creative genius into this project, we also
want to see some variations of what we’ve described below. These are
our preference for the logo.
SYMBOL: The triangle within a circle is the symbol we have chosen to
represent what we are creating. The triangle should be equilateral (60
Our preference is for the width of the lines in the circle and the
triangle to err on the side of thinner, avoiding think lines.
Our preference is for the circle and triangle lines to be the same
SYMBOL COLOR: We would like to see the circle in blue, and the
triangle in green.
Feel free to play with different shades of blue and green, however,
we would like them to represent the color tones of earth and water.
Nothing in the fluorescent realm.
FONT: Layered on top of the symbol are the words ALL IN FOR ALL LIFE
Our preference is to see these words in capital letters.
Our preference is to have ALL IN more prominent than the words FOR
Our preference is to see the words ALL IN stretch as far in width as
the words FOR ALL LIFE (stretching to the edges of an imaginary square
FONT COLOR: We would like to see the text in black or charcoal grey.
FONT STYLE: We would like to explore a font that feels friendly,
simple, clean, modern and powerful. Nothing too Bold.
STYLE ONE: We would like to see the image we’ve represented in very
sleek format with insanely clean lines (like you found it on the side
of a modern space craft). The lines of the circle might taper a bit at
the points of the triangle, as though they are blades or arches.
STYLE TWO: We would also like to see a variation where the circle/
triangle image appears as though it is hand drawn (as though done by
hand and not by graphic). We included a picture of a hand drawn
version that feels imperfect, where the lines of the circle appear to
have been drawn a couple times in one consecutive motion. We are also
inspired by something that might look like the version of the “zen
circle” we uploaded - done in pencil strokes, not paint brush
SOME THINGS TO CONSIDER:
As shown in the image we attached, we would like to see some options
where the lines of 'A' and 'N' (in 'ALL IN') run parallel to the
inside lines of the triangle.
FORMAT: We will be looking for the final copy of this logo to be
provided in color, as a grayscale, and in the formats of png and jpeg.
Thank you for you investment of time and energy.
We look forward to seeing your talent and what you can come up with.