The Wellness Blueprint
This is a collaboration between two Wellness Speakers forming a company to present a series of Wellness Seminars and/or other wellness learning curriculums offline and online.
Dr. Damian Kristof (TV Star of "Downsize Me", Naturopath, Chiropractor, and creator of WBC Cereal) and Dr. Laurence Tham (Chiropractor, Wellness Speaker) are the two main speakers.
We focus on nutrition, health, chiropractic (from a holistic, wellbeing model NOT from a back pain only model).
We are people who are passionate about HEALTH and WELLNESS, Inspiration, and Motivation, and more importantly finding practical wellness ideas for people.
We would like to position ourselves as Wellness Experts throughout Australia.
People of middle to higher income families. Mainly targeted to Females (Mothers), age range from 30 - 50, with young kids (< 15 years of age) and with high disposable income.
Their Focus would be:
- better health and diets for their kids
- create better health and wellness for themselves
- weight loss and fat loss
- having a great body again
What we would like is to use "The Wellness Blueprint" as the main company logo and name.
Our seminar and other products will fall under this name but continue with the theme and logo. For example: A one day seminar may be called: "Unleashing Your Wellness Blueprint", or a course / book might be designed as "Discover your wellness blueprint" etc.
We would like (if possible) to allow the logo to be flexible enough that we can add our product ranges' titles to attached to the logo - simply by adding additional words like " Unleashing" to the logo for "Unleashing The Wellness Blueprint" at a later time as discussed above.
The design should be professional, attractive and stand out. There should be no doubt for people to see that this is about WELLNESS, HEALTH, and about THEM! It should probably contain the words "The Wellness Blueprint" on the logo.