Aquas: Empathy, compassion, clarity and precision.
Let designers make suggestions:
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am excited to see different ideas. I would somehow love to incorporate the outline of the John Muir Trail into the logo (possibly with an emphasis on it) I have included a photo. Also a boot print, mountains in the logo would be greatly appreciated. Maybe mountains cutting into the bottom of a boot print (like the wolf logo). I uploaded a logo I like from REI with the life outside. However I'm open to all ideas and excited to see what you all have for me.