How thepromotionsdept started their logo design journey
The Promotions Dept.
We are a promotional merchandise/advertising specialties company. Being in the marketing/advertising industry, it is especially important that we convey that we are creative, unique, current, and design-savvy. Our current logo doesn't convey this message. We are preparing for a full make-over, which will provide more design opportunities, but we need a strong logo to start the process.
Tell us a bit about who you are and the people you reach
Large companies ranging from the financial industry to automotive, professional sports, to the entertainment industry- marketing/advertising execs, purchasers, human resources, project/event coordinators. Design-oriented, computer-savvy, visual, forward thinking, educated, white-collared people. Current and new clients.
New logo must have continuity with the original. Our current logo color is PMS 281, which must remain prominent. Other accent colors and/or gradients of this color are welcome. If your logo is cmyk/process/mutlicolor, we will also need a spot color (no half tones) version for embroidery and printing on goods. Vector artwork for your designs will be required.