My husband and I have owned a chiropractic office in the community for 28 years. I have also taught success principles for over 20 years. After surviving a helicopter crash, I discovered Ayurveda and it regained the health I had lost. 3 years ago I was certified by Deepak Chopra as a Perfect Health Instructor. I teach Ayurveda programs in the office and due to its popularity we are presenting Creating Perfect Health as its own entity in the community and on-line. Health in Ayurveda is when all areas of life are integrated. I teach Simple Healthy Solutions for lasting change (to reduce stress and living life in balance) in nutrition, exercise, increasing energy, timing/rhythms, communication, and healing. I also include mediation, yoga and sell healthy products like massage oils, teas, spices. Etc.
The unique factor of this program is that it is individualized rather than generic based on time proven strategies together with modern science. I would like the logo to reflect the uniqueness rather than the standard lotus flower or yoga symbol. We focus on movement as well so I would like the logo to have a flow to it rather than hard lines.
The target market (while applicable for all ages) is generally subscribed by 25-65. More woman than men (unless as a couple). As this program is going on-line for the first time, I am not sure what the market will be then.
Future: We will also be adding weekend retreats and lifestyle camps (one week in length in 2014).
The logo will also be used not only on marketing but products as well. I would like it to be unique, recognizable and speak to be healthy, alive, and celebrating life.