This is for a business that is a combination of the following:
1. Functional Medicine - identifying the underlying issue or cause and solving it naturally with diet, lifestyle, supplements, etc.
2. Bio-Hacking - using the philosophy of finding the most effective, least time and energy consuming solution to both challenges (physical, health, energy, cognitive) as well as optimizing one's performance in all areas of life.
3. Ancestral Health - the effort and emphasis is in looking at how the human body was intended to function and move and employing strategies that are congruent with that
4. Health Coaching/Health Practitioner - combining the best aspects of a coach and a health practitioner - using diagnostics and therapeutics as well as lifestyle and stress.
The product will be a combination of diagnostics, prescriptions for natural solutions, optimizing movement (exercise), diet, stress management, rest & recovery, removing toxins, replacing lost nutrients.
The focus is on both solving challenges and problems that affect one's health, energy and vitality -- really their capacity to perform at the highest level; and ultimately on optimizing performance, resilience, and vitality.
The target audience is both men and women, over 40, educated, and leaning toward professionals. The primary issue is loss of vitality and at the basis being "not well" and wanting to recapture the health, energy, vitality, resilience of their youth or what they see as possible.
I will be implementing 6 strategies or approaches [movement, diet, stress, sleep, remove toxins, replace nutrients] and think a logo with 6 elements that expresses the inter dependence and relationship of those would be great.