iqingjin got their new logo design by running a design contest:
Create a winning logo for a new Start-up OK CHiEF, fun guaranteed!
Check out iqingjin's Logo design contest…
Enjoy every moment
Food & Drink
OK CHiEF is an on-line fresh meal service company. We delivery ready-to-cook high quality grocery packs in the right proposition to families. Our value proposition is that we help working mums with everything related to cooking: Simplified the process of making a nutritious and delicious meal that the whole family will enjoy. We are targeting at medium-high income working mums. Our customers are time-poor, health-conscious, love organic food, enjoy eating a good meal, very responsible and love to support the local community. The name OK CHiEF is selected from our market research. As most family matters were run by a woman, by calling her “Chief”, we are giving our customer a sense of “in control” and position the company as their “servant”. It also reads “Chef” with an “i”in the middle, indicates good cooking. This is the “doubling meaning” trick we are hoping to play with this logo.
Logo types to explore
We like how the company "big oven" arrive at its final logo (the one that is on top) to mean both "cooking" and "communicate". With our logo, we would like to play with the "i", so it reads both "chief" and "chef". We have thought of several things to replace the "i", such as a spoon, a pan, a red balloon, and a magic wand. We are open to ideas that looks simple and beautiful. We have also thought of using a "lovely pig on a tree" to represent our brand. Imagine a pig in a koala position! We cannot wait to see what a designer can come up with! :-) Our Logo will be used on stickers, so it needs to appear good in an oval sticker shape. (Attached examples of competitors: HelloFresh, Plated, Blue Apron) Since we are a new start-up, we are looking forward to establish a long term relationship with the designer that communicates well with our vision.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
iqingjin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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