Create a winning logo for a Makeup Artist and Beauty Consultant

Allison Morgan Beauty

would like to see options with: "More than makeup"  as a tag line. Would also like to see options without

Allison Morgan Beauty is an independent makeup consultancy looking to build her customer base. Allison is an independent makeup artist and services 2 industries: production and film as well as consumers who would regularly search for makeup artists at a retail beauty counter.

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">Brand Essence: Enduring Beauty

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">What is means for the brand:-Delivers services that address various stakeholder needs and scenarios (being a chameleon)-Relationship master: navigating people’s emotions and personalities-Advocate for inner strength and outer style

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">What it means for the consumers:-More than a product-Investment in emotional needs-Confidant-Reflection of their dreams and desires

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">Values and Personality:Values: Honesty, flexibility, Individuality, Affordable luxury, AccessibilityPersonality: Insightful, Warm, Poised, Stylish, Self-assured

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">Speaks to her being a resource and expert in beauty & makeup. Is very functional and to the point. She WILL be there for her clients.

<p style="font-style: normal; line-height: 19px; font-family: sans-serif;">Allison very particular about aesthetics and the way she presents herself; a confident, self-assured confidant for every client she partners with.

Target customers

1) Producers
Positioning:
-Premise: Want a flexible expert who will make them look good
-Promise: Allison Morgan Beauty delivers more than makeup
-Proof: Relationship and makeup master with a chameleon like ability to adapt to any personality or situation

attitudes & mindset of producers
“I need a makeup artist that is flexible and affordable”

2) Moms
Positioning:
-Premise: Move beyond a transactional view of beauty to an enduring experience
-Promise: Allison Morgan Beauty delivers more than makeup
-Proof: Confidant with a chameleon like ability to adapt to any personality to help find and express her most beautiful self

attitudes & mindset of each audience:
“I need to look my best, want a flexible routine that is manageable. I need to know my makeup artists LISTENS TO ME and helps make that become a reality. ”

Services:
Her production and film service include: makeup services for onset production
Her consumer services include multiple packages designed to build lasting and trusting relationships over time

This is a brand ID refresh, we are re-establishing her brand ID and logo refresh is one of the tasks. We have included a the deck of customer persona/profiles as well as the brand positioning and brand essence

Current Site
http://www.makeuptherapybyallison.com/

-See attached PDF with current logo we are looking to refresh
-Client loves the mirror juxtaposition- would love to keep the same type of aesthetic if possible
-Would like to see a vintage mirror icon included in logo if possible, with a lock up

Pinterest page of inspiration for revised logo design-- very classic, mirror, reflection inspiration: http://www.pinterest.com/mtbyalliso…spiration/

Mandatories: Distribution:
Must work in Mobile, web, print, packaging.