We are looking to refresh our current logo. While we are open to looking at all options presented, it is important to note that our goal is to update our existing logo. The logos presented should tie-in with at least one element included in the existing logo to ensure that some components of our brand identify remain visible. The existing logo is a well recognized brand within the spa industry.
The attached logo is the logo that we have used for the past 16 years. We are looking for a more modern look that is professional yet friendly.
Some issues we have with our current logo should be taken into consideration: gradient in the blue circle is difficult to work with (would prefer to have no gradient); the “A” in “SPA” hanging off tends to get lost in most print designs, the font used for "SPA" is often times difficult to read when printed on any backgrounds other than white; the current design makes it difficult to present a black and white version or two-color version of the logo which is needed at times for print projects.
We are not opposed to seeing variations of color within the logo so long as we keep some component of blue/aqua for brand consistency. Other colors used in our marketing materials are: Blue (RGB 117,203,206; Hex 74CDC9); Brown (RGB 114,71,53; Hex 6F370F); Green (RGB 181, 199, 83; Hex B5C753); Orange (RGB 242, 126, 60; Hex FF924B); Purple (RGB 125, 116, 159; Hex 7D749F).
Attached you will find a PNG and EPS of our logo, along with images of current marketing pieces to illustrate how the current logo is used. You can see more at http://www.experienceispa.com. Should you have any questions, please reach out to us at firstname.lastname@example.org.
We are open to all ideas presented, so as many examples as possible would be great!