Food & Drink

CREATIVE BRIEF FOR LOGO DESIGN COMPANY NAME: SugarMoo COMPANY PROFILE: A startup company creating a unique, quirky & exciting online Dessert Bar concept that will offer a new twist to sweets in the region. The product offering will include a wide selection of distinctive & delicious desserts ranging from cakes, sweets, pies that taste as great as they look. A special emphasis will be on hybrid desserts with a non conventional approach to baking and pastry making. The launch of this start up will be an online/mobile web shop that caters to the busy lifestyle of Dubai residents. This will be followed with a planned expansion into kiosks and a signature shop within 12 – 18 months of launching. Desserts will be sold directly to online customers, high end retailers, hotels and wholesale buyers. Focus will be on creating Hybrid Desserts (a mix of 2 popular desserts) eg. Cronuts (croissant & donut), Wookie (½ waffle ½ cookie) etc. It will be an out of the box bakery with a heavy emphasis on E-commerce online transactions. BRAND IDENTITY: SugarMoo The name is meant to signify the two key ingredients in desserts… Sugar & Milk! It is a unique new concept that engages your senses, sweetens your pallet and enlivens your soul with its divine ambiance… A concoction of pleasurable delights that infuse your inner passion and drive your untamed cravings wild… A transformation from the ordinary to the surprising with an essence of striking charm and seductiveness… Simply put… A Decadent Guilty Pleasure! Logo needs to be playful, attractive and memorable. It has to stand out from the competition.

Every design category has flexible pricing for all budgets. Logo design starts at $299.