Create a winning logo design for Kendall Communications (an advertising agency)!

Kendall Communications or Kendall Communications, Inc. (can't decide if I should include the Inc. or not? Anyone have any thoughts on that?)

My company is a full service advertising agency but specializes mainly in media buying/placement/negotiation (putting the schedules together for WHERE the commercial will run on TV/radio; what shows, what stations, etc.) and media planning. Though I assist my clients with their creative needs, I do not do any creative production personally (I outsource it). So, I need for my new logo to reflect advertising/communications/media buying but not look as though I do creative as I'm not a creative/production house. My company was been in business since 2003 and I have 18 years of experience in what I do and a bachelor degree in Communications. I am a professional and deal with professional, retail, franchise businesses so my logo needs to be mainly professional but I would also like to see a little cuteness/feminineness incorporated into it to reflect who I am as a person too. That's about it! Let me know if you have any other questions. Thanks and look forward to working with you!

1. Must use commercially available fonts available at fontsquirrel.com or google http://www.google.com/fonts.
2. Please provide vector files in .ai (adobe illustrator), .eps. Also, need images in .psd (photoshop), .jpg and, .png with transparent background.
3. If possible, please post your submissions in a way where I can right click and save them as .jpg files (not .bmp) so that I can easily email to any friends I need to get opinions.
4. Please make sure logos designs look good if printed in blank/white/greyscale too. Thanks!