The legal profession has earned a bad wrap over the years. Lawyers are often seen as formal, expensive, and have a tendency to be adversarial as opposed to working towards resolution.
Ken Eisner of Eisner Law strives to be different. Unlike other lawyers, Ken seeks to understand the needs of all parties to provide creative solutions that are favorable to his clients and acceptable to the other parties.
We recognize that going to a lawyer can often be very stressful and that's why we make every effort to reduce that stress so that our clients not only get the outcome they want for a reasonable cost, but they have peace of mind during and after the process.
We want our logo to reflect our culture, which is one that focuses on delivering high quality results to our clients while offering a welcoming, informal, and friendly environment.
We've included our current logo for reference along with a few others that we thought have the style we are looking for. We feel that our current logo has become outdated and does not provide a distinctive brand that differentiates us from other law firms.
We are looking for something creative and distinct from other law firm logos that will set us apart visually.
Two ideas that we have include:
1. Icon/emblem with business name - Incorporates an icon/emblem or uses the name (Eisner Law) in a distinct or distinguished way.
2. Use of a bridge - Our firm focuses on bridging what we call the G.A.P, which stands for...
- (G)enerations through our estate planning
- (A)dversaries with our “gentle advocacy”
- (P)eople through our contracts
Therefore, one idea we have is to incorporate a “bridge” (as opposed to traditional scales of justice or a gavel) to symbolize our approach. Bridges could also be appropriate because our firm is located in Pittsburgh and has more bridges than any other city in the United States. We also really like how FedEx incorporates the "arrow" within the negative space, so that might be something to try.
When designing the logo, we need to ensure the logo works across multiple formats including web, print, mobile, etc. It should also be able to work in color as well as in black and white. We would like the final deliverable in vector format (e.g., AI, EPS).