Let designers make suggestions
Oranges (Creativity, adventure and happiness.)
Aquas (Empathy, compassion, clarity and precision.)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
One thing I want to emphasize is that we want to stay away from all stereotypical references in any icons - ie: no karate chops, no masked ninjas, etc. - any designs with these will be rejected.
Looking for a design that is strong in typography and can stand on its own with or without a mark beside it. Think of something that can work on the website and also on a large printed banner.
Please stay away from using the "KF" as the mark. I don't want to do this, there's been a lot of experimenting with it, and it just isn't working for me. Please try to come up with other creative ideas here, I'd love to see some interesting options.
Thusfar for what I am seeing, I think that I prefer the use of lowercase font to UPPERCASE, but I am open on this.
We want to "own" a color as well - just as Lyft owns pink, and Instacart owns green. So please explore a single strong color that would work on the website and in particular in branding materials that we can "own" as a brand.