The practice is located in downtown Kingston, aka Limestone City due to historical nature and many building built in Limestone. The signage is very long and narrow, so ideally I would like a design that is long, and maybe something that can be stacked. If you look at the pics, inside there is a back wall where I'll put a stacked logo, and from the street, above the hoarding, is the long and narrow area with the goose-neck lights. This logo will also be branded on business cards, medical reports and glasses cases and bags.
I think glasses and eyeballs have been overdone for optometry offices, but still welcome if its cleverly incorporated. I'm also looking for something simple. Lastly, I like typewritter font and capital letters, but very open to suggestions.
I was playing on microsoft word tonight and whipped up this logo. Simple, but looks like a steakhouse!! I don't mind the asymmetry, but again, very open to suggestions.