Smeg has been fantastic to work with. His concepts are innovative, smart, and aesthetic, and he is receptive to critique and suggestion. I couldn't be more pleased with the finished logo and how thoughtful, receptive, and creative Smeg has been throughout the process.
- Bone Structure
How bengdavies started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
I have spent 30 years in advertising and am now setting up a small business through which I will work on a consultancy basis with advertising, digital and communications agencies in the UK and also globally.
What industry do you think your business is most related to?
Other color requirements
Dark blue, green, purple, grey
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
'Fortaleza' means fortress, strength and fortitude in Portuguese. I own a house in a beautiful countrified area in the western Algarve in Portugal in a place called 'Quinta da Fortaleza' - hence the name for my new company. The house has a very unique style with a curved roof (see attached pictures for reference) and it would be interesting to explore some designs that incorporate this or use it as an icon, although I would also like to see some unique ideas and abstract interpretations of this. Also, there are the ruins of a fort on the top of the cliff (see images attached) which may provide some inspiration. Please note that despite the name I do not want the logo to look to austere or imposing, rather that it makes my business look confident and modern and a trustworthy partner. Thank you very much for your efforts and I look forward to reviewing the designs :-)