We are looking for a clean, modern logo design that conveys “Healthier Energy.” HYDRIVE has the same caffeine content as a traditional energy drink but zero calories and in a sleek re-sealable bottle. We want consumers to think of our product as THE best energy solution in the market—and turn to it when they need an energy pick me up, whether during the morning rush, on the go, before a work out, big presentation at the office, or before/after a long night out. We want consumers to feel that they are making the best purchase decision and that they are choosing an upscale, modern beverage with the added benefit of energy. HYDRIVE can be taken to the gym or the office—in the car or at home—with friends or on your own—all occasions. When you think of energy—you think HYDRIVE.
We want brand name to be stylized—not just in a basic font. The logo will go on the attached uniquely shaped bottle, as well as throughout print and online media so must be versatile as well as memorable. Also attached is the current logo. We like that the "HY" is emphasized/differentiated from the "DRIVE" and would want to continue this differentiation in a new logo. Our current style of the text feels to plain/basic, but we do like that it is very easy to read.
Below are some links to logos that have elements that we like:
https://99designs.com/profiles/4468…design--we like the recessed feel of the font in this logo as well as the clean simplicity.
https://99designs.com/profiles/2981…sign--this logo is very simple, easy to read and modern, with an interesting, but simple design element.
https://99designs.com/profiles/4468…design--we like the recessed look of the font, and the incorporation of a brand mark into the actual logo.