Create a unique logo for hand-crafted wood product line

Pri Etz Wood

Handmade Artisan Crafts

Pri Etz Wood is a line of home goods products that are hand-crafted from rare and exotic hard woods by artisans in Central America. Our products are beautiful, one-of-a-kind, durable, and practical. Adjectives that describe Pri Etz wood products: Luxurious, style, natural beauty, craftsmanship, one-of-a-kind, socially-responsible, quality.

We envision our logo to convey the message of simplicity, natural, calming, luxury, rustic, exotic, Latin America.

Some examples of products we carry are small and large bowls, coasters, wine carriers, trivets, cutting boards. You can view them here - http://pri-etz-wood.myshopify.com/

Our target audience are high-end consumers who value craftsmanship and natural beauty. Our target audience buys Pri Etz Wood because they want something that is quality, durable, functional, unique and brings delight to the senses. They are willing to spend the money for such a product. They are also conscious shoppers, wanting to know that products are 1 in a million and that they are not destructive to the earth or their families.

I'd like to explore the following colors:

Let designers make suggestions:

The logo should be a standalone or able to be paired with a small tag line TBD (Handmade Artisan Crafts). We’d also like to have the original design file with all the layers and fonts at the completion of the project.

Here’s a little bit more information about our brand:

Woodcraft ARTISANS since 1920
In the secluded mountains of Central America resides a close-knit community with a rich tradition: artisan wood crafts. This collective of families have been handcrafting fine wooden products for generations –perfecting their techniques and passing on the accumulated wisdom and skill from one generation to the next.

Our artisans are masters of wood. Every piece is handmade in their workshops with love. The wood is sun-dried, cut, shaped with precision and naturally treated to bring out the color and properties of the wood (never artificially dyed). When you receive something from Pri Etz Wood you can be assured it is one-of-a-kind, handcrafted and beautiful.

Our exotic WOODS are salvaged or sourced from sustainably harvested forests.
Fallen trees (salvaged wood) are treasured by wood artisans for their intricate grain patterns, deep colors, knots, and unique wood movement, which are qualities that cannot be found in younger trees. Through centuries of aging wood from a salvaged tree is exceptionally durable and can last for generations, unmatched in beauty and strength.

Some of our exotic hard woods are harvested from sustainable forests in Central America, whose conservation practices are environmentally, socially and economically sustainable for both present and future generations. All of our wood products are crafted from hard and exotic woods that are native to these regions and highly valued for their quality.

‘HE WHO CREATED good trees and good creatures’
Pri Etz is Hebrew for “fruit of a tree” in acknowledgement and respect for the creator of the world. While gazing at a piece of wood, we found ourselves struck by the raw beauty and symmetry of nature…and from that our company name was born.