UPDATE FOR FINALIST ROUND
I'd like everyone to start thinking about how to implement the cryptocurrency theme. This is probably the first element you should start working on as it could potentially involve re-positioning of the detective in some instances. I have a couple of main ideas, which I will rank in order of preference:
1) Go for "lucky coin" vibe and have the detective roll a coin on his knuckles. Here's some images of what that looks like as a still-shot:
2) We could have the detective hold a coin in his hand and inspect it. There are a number of ways to do this. You can have him pinch the coin like this:
You could have him make a fist and have the coin rest on top, or even stand on top of his fist. There are all sorts of ways, even unrealistic ways, to have him hold the coin. You can make the coin massive so it fills his whole palm, like this illustration does:
If you go this route, just do whichever position seems best to you.
3) Please note this only works for those of you with a more frontal detective angle (rather than side shot). Have the detective hold up an FBI style badge, except instead have the badge be the Bitcoin logo (it's public domain):
Since it's a lot of space to occupy if you do the two folded badge, you can do just the badge like this:
If you want to do the two folded badge, then put "CI" in the top where FBI is and you can put the logo you have now inside the picture frame. I like this idea a lot, but it would take up a lot of space. Up to you on what is do'able.
My main concern with this method is that it takes up a lot of space and doesn't work for those of you who have side shot logos. However, if you think you can make it work and like the idea, go for it.
4) Place the coin in the hat, similar to how reporters used to place an identifying "Press" tag in their hat bands like this:
Instead of the press ID tag, you can place a big coin in the band instead.
I'm also open to other ideas as well. These are the ones I have, listed in the order that I personally like best. However, if you think there is a better fit for your particular entry, feel free to go with whatever you think works best. The end goal is to incorporate a coin into the image in a meaningful way. I'll also note if I think a certain option from above is better for your logo in my individualized feedback to each of you. I'd like to avoid flipping the coin as that is associated with gambling, which is not a message I want to send.
I recommend starting with these issues before moving on to any other pieces of feedback given it will likely require you to reposition the detective in some way (or change where he is looking).
Next up... Hats. If there is one part of this contest I've spent the most time providing feedback on, it has been hats. My communication with this has been open to different interpretations at times, making it difficult to achieve the specific hat style I am looking for. Therefore, I have created an album of images that hopefully will communicate better than my previous descriptions could.
Here is a link to the album with all the images:
In this album, you'll also find notes under each image so please refer to those. I'd like to see a version of everyone's submissions with the hat changed using the details from this album.
Feel free to contact me at any point during the finalist round. I will do my best to be available for all of you and respond in a timely and prompt manner. Thank you for your patience and I look forward to working with you these final few days!
INITIAL DESIGN BRIEF
I have read and looked at many designs to hopefully provide some guidelines that should help you all. I have zero graphic design experience. Hence, these guidelines are not “rules” or designed to limit your creativity. The final judgment should always be your eye and what you think works. These are just observations I have made. If you have ideas that "conflict" with these guidelines or would like clarity on any of them, feel free to contact me any time and I will respond in a swift and timely manner. I will refer to any reference images based on number order in same way a telephone dial is set up (left to right, 1-2-3 and once a row ends, continue counting in first column of next row).
- Logo needs to work well against a white background. It will be seen on YouTube, Twitter, Seeking Alpha, Medium, Coindesk, and a number of other platforms which all have white backgrounds.
- The logo must be presentable when scaled down. It should still look discernible at 48 x 48 pixels. Note this means text will likely be a no-go for main logo design (maybe can fit "CI" in, but not high priority).
- As a result of the above guideline, the logo should look presentable in black & white, grayscale, and up to 4 colors at sizes less than 256 x 256 pixels down to 48 x 48 pixels. Sizes above 256 x 256 pixels, these guidelines can be generally ignored.
- Check how YouTube comments are displayed to have an idea of the smallest size the logo should work at. You can check this in the comment section of ANY video on YouTube.
Concept I’m looking for:
I’m aiming for a 1930s – 1940s era detective for the logo, similar to Dick Tracy or characters such as Sam Spade (Image 04). There is a relatively thin line between the detective-look and the gangster look from the same era, so just be mindful of that (we want Sam Spade - Image 04, not Scarface - Image 08). Also don’t want the logo to feel too “comic book.” The idea behind the concept is detailed investigation into cryptocurrencies.
I have generally preferred images where the detective is younger and in his prime (late twenties to thirties). Ideally, regardless of what pose you use, the detective should face right (illuminates more of his face and since logos are on left side of social media, it will make it look like he's looking at the page content rather than away). I would also like for him to be clean shaven.
The important foundation for the logo should be the detective – this is most important for the qualifying round, as it is the “soul” of the logo. However, it is worth being mindful of spacing for how to incorporate the “cryptocurrency” theme into the logo. I’m having a difficult time visualizing how to implement that without crowding the logo (since it should still look discernible at 48 x 48 pixels). Coins are the most common object associated with cryptocurrencies. I have a few basic ideas for how to implement cryptocurrency theme (spacing not considered, just brainstorms):
- Have the detective inspecting a coin with a magnifying glass
- Have the coin image appear in the magnifying glass
- Have the detective inspecting a coin without a magnifying glass
- Have a coin be a part of the hat’s design
- Place stock ticker triangles (Reference image 09) in design somewhere such as the hat.
- If a coin is included in the logo, I do not want it labeled with any existing altcoin / cryptocurrency logo that would identify it as a specific coin of any kind.
Again, please note that I am only asking you to be mindful of this. The foundation is the detective, hence it is the most important part of the design. If I like the detective, I suspect we will be able to find a workable solution for incorporating the crypto theme which I’m having issues visualizing now.
01 – Design and High Contrast Profile
The right 1940s detective look with a high contrast color scheme and pose. Prefer mirrored pose (facing right instead of left). This is the main logo inspiration, but naturally cannot duplicate. It expresses very well what I am looking for (if I had only one image to show you, this would be it).
02 – Optional Frontal Pose
Optional increased frontal pose and highlights business tie along with general attire.
03 – Two-color Face Profile
Perfect example of a two-color face profile if doing a more frontal pose and I like the neck-tie inclusion (prefer red though).
04 – Reference: Sam Spades 1940s Era Detective
Additional detective reference image representing the era of 1930s – 1950s detectives.
05 – Example Pose 02
Additional pose example where subject is looking downward at a steeper angle. No cigarettes please.
06 – Possible Alternative Frontal Pose
Strong attire exposure, good hat profile, and identifiable silhouette. It lacks some detail, however.
07 – Magnifying Glass Pose
Pose with magnifying glass. Not interested in any of Sherlock’s other signature elements (unique hat / pipe).
08 – Reference: Scarface 1920s Era Gangster
Want to avoid the logo looking too much like this as it will start evoking gangster vibes instead.
09 – Stock Ticker Triangles
Green and red triangles to denote price rising and falling are signature elements of finance.
I look forward to engaging with any and all whom participate in the contest and will be as helpful and transparent as possible in the project. Thanks in advance for your consideration.