Create a stunning logo for an ambitious home furnishings startup
peter.sheffield needed a new logo design and created a contest on 99designs.
A winner was selected from 151 designs submitted by 23 freelance designers.
Some of the designers who made it happen
How peter.sheffield started their logo design journey
Who are you known as?
Jasper & Tallow
Tell us a bit about who you are and the people you reach
Mission Statement
WE BELIEVE THERE IS A BETTER WAY TO DO THINGS AND THAT’S WHY WE WORK TIRELESSLY TO DESIGN AND CREATE FURNITURE. THE SORT THAT CHALLENGES THE EVERYDAY AND MAKES YOU EXPECT MORE.
Target customer
Based in the UK Core Market
A socio-demographic of: ABC1
Age range: a young at heart 35 to 75
Aspirationally design conscious (Who know what they don’t like and don’t have the confidence to be bold with interiors)
Appreciates/Influenced by design
Particular about colour and style; want their homes to reflect who they are
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Brand pillars are built around:
- Design/Style
- Choice
- Service
- Trust & Reliability
- Innovation
- Honesty
Silver package
Free features
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Blind contest
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Guaranteed
Deliverables
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