The logo should feel personal, friendly/welcoming, serene yet grounded, perhaps subtly inspirational. It should appeal to both women and men. The type (soul unique) should probably be all lower case, and I would like to see some options with it in a hand-written look (but not cursive or italic) or a sort of custom typeface. A possible graphic element is a butterfly (symbol of transformation) which might also subtly appear to be angel wings. Another possible graphic element are the lines of a finger print (which could also look like waves of energy). [See the attached image of my current business card.] But whatever graphic element is used, it should not be too literal. Definitely not flowery or fairy-like (as butterflies and angel wings can sometimes be) as, again, it should appeal to both women and men.
The graphic element should be able to integrate nicely with the type (soul unique), but it should also be able to live separately from the type. Likewise, the graphic element and the type should be able to live separately from the slogan.
Color: the two main colors I would like are turquoise and orange, but I'm open to possible additions to those in the overall color palette.
The logo will be used on my new (in process) website and in print materials (business cards, post cards, etc.). I do have a simple, basic website currently at http://www.soulunique.com that you can check out for more info, but the new site will be somewhat different. Soul Unique began as a Reiki and Energy Healing Practice, and is now in the process of blossoming into a portal for inspiration and guidance for those on their own journeys of self development, healing, soul evolution, spiritual inquiry and exploration.
Thank you in advance for your work! :)