Please take the time to understand the briefing.
The “Zentrum für Endokrine Medizin” (Center for Endocrine Medicine) is a two person joint practice with a core emphasis on internal medicine, specialising in endocrinology (hormonal and metabolic diseases). Our two offices are based in the two Hanseatic cities of Hamburg and Luebeck, Germany.
For more information please visit our website:
What to consider when designing the logo:
We want a combination mark logo, which consists of text and a symbol. We want a simple, yet intelligent, professional and readable design.
Name which should be integrated in the logo:
a. Endokrine Medizin or
b. Zentrum Endokrine Medizin
Being located in two Hanseatic Cities, we would like to incorporate the “Hanseatic Spirit” by having a (darker) red colour tone in the logo.
Please use the following color scheme:
For the logo: Red: #a21d2a (similar as shown in the logo sample below)
For the name: Use a darker grey or brownish colour (e.g. #a21d2a) - whatever you think fits well.
- please design a logo that is adaptable also for print.
- do not use too many details.
- do not use Serif fonts.
- it should be readable on smaller merchandise items, such as pens and still convey the logo.
- here are a couple of designs of combinations mark logos, which we find simple, yet memorable:
i. https://goo.gl/ggWD55 -> https://www.law-school.de/deutsch/
Please have a look at the following logos. These are not meant as a qualitative guideline, but rather for inspiration purposes and getting a feeling for possible symbols used in logos in the field of endocrinology: https://goo.gl/s3meuK
Please no clipart style logos or plain text modifications. We are looking for something original and engaging, may be even thought-provoking. Keep it simple, yet elegant.
We are looking forward for your design and are always available for your questions.