Shrewd Foods got their new logo design by running a design contest:
Create a simple and stylish logo for Shameless Smoothies
Check out Shrewd Foods's Logo design contest…
We would like two versions - one without slogan and one with the slogan "Anywhere. Anytime."
Food & Drink
We sell a new brand of ready-made all natural fruit smoothies - made from 100% high quality fruit, no added sugars, additives or preservatives. Our smoothies are healthy and rich in vitamins. Great for a snack in between or as a treat after a workout. Our target customer group are young professionals in their mid-20s to late 30s. They can be best described as active, confident, smart, stylish, but practical. They have a decent income (upper third), but are not rich. They like to treat/ reward themselves (e.g. fine wines, artisan foods, high-quality chocolates). They have a keen eye for design (e.g. they like/own perks such as apple products) and value quality products for a fair price (i.e. they probably wear quality brands such as Diesel, Nike, Boss, but not super-luxury brands like Prada). They are health-conscious, but not obsessed. If they work out it's either a power sport such as running, spinning, biking or an lifestyle sport such as yoga or power plate. Our brand wants to be conceived as sleek, stylish and modern and confident. Our main competitors are branded bottled smoothies such as Innocent Smoothies, True Fruits, Odwalla Smoothies, Naked Smoothies, Froosh, Fruit Rules
Logo types to explore
In terms of fonts, please avoid childish fonts. Script fonts are ok, but should be not too feminine and readable when printed in smaller size (e.g. on a business card, envelopes or other stationary). Please avoid colourful fruits or swirls (refer to the examples below for what we like and what we don't want). Examples of what we like: http://cologne.startupweekend.org/files/2012/12/true-fruits_original-logo.jpg http://www.coffeemasters.com/uploads/tea-david-rio-chai-large.jpg (the "chai" logotype) http://behance.vo.llnwd.net/profiles5/160623/projects/3990889/c8dd206bdc718b42d8029f9d97e5342b.jpg (the "inspiration" logotype) http://en.99designs.de/logo-design/contests/functional-penguin-needs-logo-110864/entries/11159806 http://1.bp.blogspot.com/-vAMKjD1wmQU/UI-EzoCIv2I/AAAAAAAAhYw/OI2hlgsknmE/s1600/Selfish+Vitamin-potw+(2).jpg http://media-cache-ec0.pinimg.com/originals/51/ac/2d/51ac2d4f3e19e8274bcc6b314784e760.jpg http://sexdrugsandbaconrolls.files.wordpress.com/2012/04/salt.jpg http://static.bestfreewebresou.netdna-cdn.com/wp-content/uploads/2010/12/76.jpg http://blankdesign.files.wordpress.com/2009/02/pandora-juice-brand-logo.jpg Examples of what we don't want: http://www.48hourslogo.com/48hourslogo_data/logo5/201105202250462559.jpg http://storage.designcrowd.com/design_img/9180/21118/21118_270747_9180_thumbnail.jpg http://www.quantifiedmarketing.com/images/portfolio/identity/fruition-big.gif http://alleged2bdelicious.files.wordpress.com/2010/05/smoothie-king-logo.jpg http://www.wellstarhealthplace.org/portals/0/planet-smoothie-logo.jpg http://www.48hourslogo.com/48hourslogo_data/20131027/2013102701114024693.jpg
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Shrewd Foods collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I really liked to work with Nelli Design. He was very creative and willing to try all my ideas. He also wold make very fast the changes, which were required. I would describe his style as original and fun.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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