We need one core logo design created for the main Nordholm company- http://www.genps.net/
This logo will be used on the website and equipment- so keep that in mind when designing.
From this core design we will create 2 additional logos for their 2 other Nordholm companies- each having a different sub name. This project is for the core brand:
Engineered Heavy Services
The other 2 services that will be created based on this design will be:
The main colors they want to use are orange (use the orange from the website) and black. The 2 others colors they like are blue and white.
Prefer a simple, classic font
Here are some notes:
I think a bolder, more interesting—and more memorable—design that coordinates well with the logos of the other Nordholm Group company logos is the best way to go.
Nordholm is a strong and memorable name; the companies are strong, dynamic and quality driven. Our engineering, moving/lifting and fabrication work is diverse and interesting.
I would want to see a simple, bold and visually dynamic logo for each company that connects quickly in people’s minds. The goal should be, for example, when someone sees the Nordholm Rental logo on a piece of equipment, they think, “Ah, Nordholm… those guys can move anything.” Or when they see the Talco Services logo they instinctively think, “Talco, those guys can make anything—and make it right!” You have attained a high level of expertise as an engineer with the respect of your peers, the GENPS logo design should somehow reflect that.
I also think that the Nordholm Companies should have a coordinated system of logo designs that indicate their uniqueness while suggesting that they are related as a family of companies.