PetStream got their new logo design by running a design contest:
Create a SIMPLE business logo for an online PET retail business
Check out PetStream's Logo design contest…
Animal & Pet
SUMMARY!!! Create a logo for PetStream.com.au. Use a dog and a cat in the logo (however if you have other great idea, please share). Logo must convey a professional yet fun, trustworthy and reliable business; use blue and white for your colour themes. If you want more detail, please read on. About the company: PetStream is an online pet retail business that will sell an extensive range of health conscious, high quality premium brands of pet food and products. Our business model focuses on subscription eCommerce, of which will allow pet owners to create and control a delivery schedule (ranging from 2-16 week intervals) of any product they decide to purchase. This subscription model is particularly relevant for pet food purchases as it is a staple item that must be purchased at regular intervals throughout the entirety of a pet’s life. Traditionally, pet owners often buy pet food once they realise they have run out. What does this mean? It means a special trip into the pet shop (lets face it, pet products at the supermarket are not going to cut it because we nothing the best for our pets) in your pjs, in the rain, to buy the exact same 20kg bag of dog food you have always bought, to lug it all the way back home up to your apartment on the 8th floor, for the 100th time. This conventional method of buying pet food is out-dated. At PetStream, we will carry an extensive range of premium brands of pet food and products (most of which are not available locally) of which will be sent directly to pet owner’s doors at the click of a button. Talk about convenience. You know what’s even more convenient? We can send your favourite brands straight to your door on a regular basis so you will never run out of pet food again. Still not satisfied? When you opt for automatic delivery you will automatically see and receive savings that are not available with single transactions. Still want more? All of our products are cheaper than local pet speciality retail stores and we will send products straight to your door for free *for customers within metropolitan areas along the eastern coast of Australia that spend over a yet to be determined amount (small flat rate delivery fees will be charged otherwise). I hope paints the picture appropriately of why I want to start this company and why I believe it will be successful. PetStream will take the hassle out of owning a pet. To all of you wonderful designers out there, I apologise for the overly dramatic pitch but its often a more effective way of explaining what my company will do. Target audience: With regards to the target audience, the vast majority (predicted 70-90%) of our customers will be middle age women between the age of 35-50 years of age. This must be considered when designing this logo. Subsequently, it is of paramount importance that this brand conveys professionalism, honesty, trust, dependability and consistency as the qualities are essential when convincing pet owners to start buying the majority of there pet food and products online. In addition, we will also working in conjunction with other businesses within the pet care industry as to form a symbiotic relationship. Again, as stated above professionalism should be in the back of your mind when designing this logo. To convey this, I would like for only HD formatting and images to be used (I will provide example logos of what I like and will provide a lot of feedback as to point you in the right direction). In saying that, I dont want it so professional and serious that its comes off boring, so its important that this logo has a fun and approachable feel to it. Please read "Other" as to obtain information specifically relating to the logo itself.
Logo types to explore
Below is some information specifically relating to what I want done. In addition to “PetStream”, “.com.au” must be implemented within the brand, I feel this is necessary as I want to be very clear that PetStream is an online pet retail store as to avoid any confusion. Feel free to try variations on the placement of “.com.au”, however “PetStream.com.au” in a linear line will most likely be the best option. HOWEVER, I am always open and interested in new idea so feel free to try something else and stand out from the rest of the pack. PetStream will focus on primarily selling dog and cat products, so feel free to incorporate this into the branding. However, I want “PetStream.com.au” to stand by itself, with any additional images of a cat and a dog to be the left or bottom left of this branding. I will provide picture of the kind of images I like to give you designers a better idea. The MOST IMPORTANT ASPECT of this branding will lie in its simplicity, if we can avoid it, I don't want an overcrowded and busy logo. Again it should be noted if you want to stand out from the rest of the pack feel free to try something different. I am always open to new ideas! Colour themes. At the moment, I want a blue “PetStream.com.au” on a white background. Feel free to try various shades of blue, however im leaning towards darker shades of blue. HOWEVER, yes you guessed it! Feel free to design something new. For the following two points (delivery and product range), I understand you may not be able to implement these qualities, however I believe there is no harm in asking. Designers please feel free to make designs incorporating one (or both) of the following features and/or designs that DO NOT include the following features. I will give feedback to as soon as designs start coming in so that each designer will have a better idea of what I want done. DELIVERY - I want a brand that emulates fast and efficient delivery (like the subliminal arrow in Fedex, between the e and the x). This is the basis of the name PetStream; I chose pet as to better our search rankings and be clear about what our business does and I chose stream as to convey efficient, seamless, easy delivery (amazons name gave me the inspiration as they the name amazon was chosen as the amazon river is the largest in the world and is characterised by its extensive network). You could possible make a design with a simple “stream” that runs below "PetStream.com.au", of which could imitate an arrow at the same time. With my business, fast and consistent delivery is an aspect that will really make us or break us. As you can imagine, when pet owners are about to run out of food, we MUST deliver it on time as if we don't these customers will just revert back to conventional methods of purchasing pet food through pet shop and supermarket channels. PRODUCT RANGE: I also want a brand that implies that my company offers an extensive range (again such as amazon, with the arrow that runs from the A to the Z, implying a A-Z product range). By offering an extensive range of premium brands of pet food and products, I will be able to uniquely position PetStream to compete against specialty pet retails stores such as Petbarn (Petco/petsmart equivalent in Australia), as they do not carry the same range, and supermarket channels such as Woolworths, as they do not carry any premium brands, only economy brands. I will be proving constant feedback to all of you designers, so if you have any questions or are unsure of anything let me know! Last time I promise, these specifications I have provided are guidelines. If you feel that you have a better design idea that does not coincide with these guidelines feel free to send it in. If your design is good (independent of what I want) I will give you feedback and point you in the right direction. I have uploaded some logos I like the look and structure of. Haha I apologise for using some pretty common logos, but I really like them because of their simplicity, simple but bold and vibrant colour schemes and their structural layout. Good luck everybody and thank you for taking the time to enter this competition.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
PetStream collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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