AgriSolutions is a subsidiary of FamilyFarms Group. It is one of many subsidiaries that we will be seeking new logos for. Please keep this in mind as more logos in the brand family will need to be developed. We hope to keep working with the designer who creates the first logo in the family of brands.
We are taking the "endorser brand" approach, where FamilyFarms Group is the parent and all others are subsidiaries; much like how the hotel chain, Marriott, as well as Envato Market have developed their logos with similar elements that "tie" them together. We have an old logo for AgriSolutions that was developed in the 90s. The new logo does not have to be anything in common with the old logo, but keeping a triangle in it might be nice, although not necessary.
Additionally, we would need it to be paired with the FamilyFarms Group logo in some way as this is one of the brands in the family of brands. Attached are the FamilyFarms Group logo, the old AgriSolutions logo, and a slide that shows the FamilyFarms brand architecture.
On anther note, one of my desires is to be able to rationalize and explain why we chose the icon we did. We want it to represent who we are, so think words like agriculture, finance, family, legacy, farming, and value.