How theeffenchef started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
True North will be a new Gastropub on Long Island New York, high end craft beers and high end food with a rustic/NYC vibe. We are not looking for a stuffy fine dining look but something hip and eye catching. Looking to capture the eye of and cater to a diverse crowd ranging from 20 to 60+ years of age.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am thinking that compass rose can play a part in the logo - however, I want to stay away from a nautical look. Again, rustic with an edgy feel is my vision for both my restaurant decor and the logo. Please stay away from modern. Thank you!
To help understand the meaning behind why I selected "True North" for my restaurant is based off it's metaphoric meaning:
In lives journey we are often uncertain where we stand, where we are going and what is the right path for us personally. Knowing our TRUE NORTH would enable us to follow the right path.