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How kiricci started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We represent a nationwide research study that aims to recruit men with prostate cancer to receive radiation therapy. The target audience is made up of doctors, providers, patients, and families. PARTIQoL stands for Prostate Advanced Radiation Technologies Investigating Quality of Life.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The main idea for the study is that patients are randomly assigned to receive radiation therapy (derived from a linear accelerator) or proton beam therapy (derived from a particle accelerator/cyclotron). We want to play off the centripetal & linear movement, precision, and depth in the 2 therapies. Circular & linear movement could be incorporated into an enlarged Q as the focal point of the logo, given that this study is assessing quality-of-life (see uploaded file); and the Q with an arrow as the line plays off the male symbol. Or, the P could show circular movement, and the L linear (see sketches).