It's a Texas company and want to reflect the Texas - red/white/dark blue. They are very patriotic. Can also use some gray lettering.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This Texas based company provides financing solutions to consumers and business owners. The logo needs to reflect Texas Pride. Although Texas is strong, we still want to demonstrate warmth, friendliness and approachability. Attached are examples of concepts on what a logo could look like but open to creative ideas too.