Island Stoneware Inc is a stoneware manufacturer and exporter located on PEI. The company is an evolution of Right Off the Batt Pottery, a small craft business.
ROTB was a pottery business on PEI with some export sales and local distribution mainly through craft stores. The business gained a following and in 2014 decided to move to the next level to become a manufacturer and exporter.
• loyal following
• good product
• one of few potters on PEI
• current sales are short of expectation
• limited market on PEI
• production capacity has not been tested
• currently seen as a craft item
• find new non-customers and make them customers
• sell dinnerware sets which are dishwasher and microwave safe and great quality (they do not chip)
• corporate giftware market, sell company custom logoed coffee mugs
• folks continue to see this as a craft item for display, not everyday use
• cheap giftware items made in China
• other handcrafted Stoneware business becoming a fast follower
We are speaking primarily to non-customers of traditional pottery, but affluent segment of general consumers who want quality, style and affordable prestige.
We would currently get over looked as a craft item or item to be placed in the cupboard for display. Our product line includes Stoneware (instead of the name Pottery) for everyday use. It is not only functional, stylish but also dishwasher safe, microwave safe and tough! If an item gets broken, another handmade replacement piece is readily available.
The customer will care about style, quality, durability, uniqueness and attractiveness. The product us hand crafted and can (and should) be used everyday. This is not meant to sit in the cupboard