Thanaban co., ltd (TNB) decided to renew its corperate identity and
rebrand its service.
Thanaban is a company that provide financial service to customers who
is using motorcycle in Thailand.
Group Lease PCL (GL), the major player of the motorcycle finance
industry, listed in Thai stock exchange, acquired the whole shares of
TNB in July 2014. The business of both company was integrated.
New TNB is focusing in new financial product that cultivating new
business field in emerging market of South East Asia.(start from
Thailand and will expand to other ASEAN countries)
TNB is focusing a product called Moto for Cash(MFC) . Customer who
need finance can get quickly and easily by making their motorcycle
registration as collateral.
The logo has two main purposes
Corporate purpose -Shape the philosophy of the new organization in
the mind of TB employees, GL employees, investors
Business purpose - Convey the business message onto the customers
and create an attractive brand
The logo needs to be marketable in the whole ASEAN
The visuals shall emphasize on the picture rather than the name
The name shall be in English (though we should consider that many
brand such as Coca Cola use a Thai version of their logo for the
specific Thai market)
- The new TNB logo should allow co branding with Group
The Logo of the Group Lease PCL
Light green is the basic corporate color of GL and TNB expected to
have this color partially in its LOGO.
Deep blue shows its creditability and stability.
Light blue shows its innovative spirits and its service
- New Logo should embody the concept of our service and company
-Simple & Easy - A casual way to get quick cash without complicated
process and stressful underwriting.
-Speedy & Convenient - Serve customer needs speedy with many
-Young & aggressive company, with professional spirit. - TNB is a
company focusing new product, in emerging market, with young
generations in local market, but expanding its business aggressively
to the international ASEAN market with professional managements .