How Aaron Racicot started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Z-Pulley is a spatial technology consulting and development company that specializes in open-source geographic information systems (GIS) and mapping applications. We build map-based software for a wide range of clients including, government, enterprise, environmental and non-profits.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We think the name is unique enough to be part of the “brand identity”and would like to see it spelled out as part of the logo. Our founder is an avid alpine climber which is where the company name comes from. Z-pulley is a technical rescue system.
our target audience are scientific community or IT/engineers or other software developers. They typically are environmentally conscious and appreciate "sense of place" surrounding. Often described as "spacially-aware people"
Theme or brand promise we want to convey is that we want to convey is "We solve problems, We develop custom solutions to spacial problems. We're highly specialized and have technical expertise.