Create the next logo for Whimzy

Whimzy

Decorate your own desserts

Whimzy is a fun, whimsical place where people come to decorate their own desserts. They pick their dessert (cupcake, cookie, etc.), and then the frosting and toppings to decorate it right there onsite. We even have idea cards of fun things they can create, from animals to cars to princesses. Whimzy is kind of a mix of Build-A-Bear, Cupcake Wars, and frozen yogurt shops where you pick your own toppings.

People come to Whimzy for the fun experience. Our primary target is suburban, middle income families with young children who are looking for a fun family night activity outside the house. Our secondary target is college students looking for a fun, inexpensive date activity where they can talk and laugh together.

The slogan "Decorate your own desserts" should be fairly easy to remove in the future in case we decide to make the logo more subtle, like Starbucks did.

We attached cupcakes.jpg mostly to show some colors that help convey the fun feeling at Whimsy [colors don't have to be exact--this is just for inspiration].

Logos.docx shows examples of some logos that we like.

Obviously our target will have more women, but we want to keep the logo fun and whimsical without being too overly feminine or overly infantile. Disney does a good job of emphasizing the magical experience for all ages without being too girly.

If it helps, here are some descriptive words we wanted to encapsulate when we were trying to decide on a company name: Whimsical, fun, creative, sweet, family-friendly, making memories, decorate, do-it-yourself.