Progenica is an online information platform targeted at patients with orthodontic or oral surgery problems. Think: crooked teeth, metal braces, crooked jaws, jaw surgery etc etc.. Target audience is really anyone with above problems, but there's probably a 2/3 to 1/3 ratio adults: teens.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.