What is Late Guest?
It is an online travel agency (like Hotel tonight, Blink booking and Just book) focused on last minute deals for hotels (offers for that same night).
Special feature of the product / service:
• Platform 100% mobile (app available for ios/android)!,
Slogan and positioning
Great hotels await you tonight.
Tha is a slogan that deal with both hotels and consumers (guests).
→ Consumers>The Late Guest is the man of the night! It is late and has benefits!
← Hotels>Only the big hotels recognize and provide it to you.
A slogan that associate to partner hotels sophistication and helpfulness forward the need of the public. Usually those who need a hotel at the last minute on this condition of stress or fatigue. Give him the responsibility to look for a hotel may be other work. With Late Guest he need not worry. If you delay, be the last, has its advantages.
Look & Feel
Solver (savior of the night), Advantageous, Straight, classy
Who need to know us?
1.-final Public = Impulsive Booker • people who don't plan to stay: lost my flight, my meeting was postponed, received a stay last minute at home, I'm tired to drive. • People who are addicted by discounts. reference: http://www.olery.com/wp-content/upl…-olery.jpg
2. Hotels • Hotels that we would have security and proud to host us and recommend to our clients. • Hotels with adequate infrastructure and quality service to meet guests.