Independent Financial Advisers : Advises and arranges Investments, Pensions, mortgages, Insurance etc
Have a huge client bank of personal clients but want to target corporate companies as well.
Organization name in a stylised type/font becomes the logo.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
Like Hot Pink and bright blue, avoid dark blue and blood red.