The finished logo should include the business name - Pow Wow Events however we will have a series of POW WOW products, so the logo should be able to accommodate the word Events being interchangeable with other products. e.g. Pow Wow Product1, Pow Wow Product2, etc. We would like to see the logo laid out as a website header if possible to understand it's intended presentation.
We are rebranding to reflect new ownership and a new direction, we feel that we are making a 2.0 vesion of what has been a prestigious market leader who has not moved with current trends. We have a mission to become the most innovative and trusted community for ‘experiential education’ in personal growth/wealth creation/business arena.
In a recent branding workshop we uncovered some important keywords;
Primary: Industry Heroes/Visionary Leadership
Emotional: Passion / Vision / Inspiring, Real / Authentic, Empowering
Physical: Doing things differently, Contemporary thought/ Innovative / Insights, Creating Synergy /Community
Positioning Statement: Innovative dynamic group presenting empowering industry heroes with fresh insights to inspire and empower their community.
Who we serve:
Primarily an Australian market, even mix of sexes, majority 30 - 50 yo however we are particularly interested in the 25 - 40 y.o. market.
Mindset, Personal Development and Property are major interests, followed by business development, marketing and trading.
49% identify as business owner/entrepreneur/ 42% identify as employees, 7% as investor (I know the numbers don't add up, they were able to choose more than one)
People who are striving to build self reliance, to grow, learn and apply that knowledge for financial independence that will benefit their business, life and those they connect with. They are discerning and driven. They seek value and substance over form.
Typically they are business owners/employees with an entrepreneurial mission to develop and succeed via the fastest route possible.
A recent survey tells us that our audience likes our live seminars/workshops/webinars followed by reading books and manuals .