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How Jeff.rawson started their logo design journey
Who are you known as?
Northeast Opportunities for Wellness, Inc. (N.O.W.)
Tell us a bit about who you are and the people you reach
N.O.W. is a non-profit organization dedicated to the promotion of youth wellness through education and instruction in the the areas of sports, fitness, and nutrition.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please use our company's acronym (N.O.W.) when designing the logo as opposed to our full legal name. N.O.W. is attempting to target two distinctly different audiences: 1) youths (ages 5-14), and 2) donors (i.e. individual and corporate contributors). Based upon this, we will need a logo that appeals to youths on a catchy, playful level as well as to donors on a more professional, sophisticated level. We would like the focus of our logo to capture "wellness" as the overlying theme. We will be offering programs in sports, fitness, and nutrition to youths (regardless of their family's income level) through grants, donations, and scholarship. Although we do not "officially" have a slogan, please incorporate the slogan "For Now. For Life." into the logo but be advised that it is subject to change.