Slogan: Riveting Sales Solutions. Weapons of Innovative Execution.
Also include the small "TM" after the logo.
I want to come from a fresh, clean, sophisticated and new generation approach like Apple, but since it is a brand about ultimately creating wealth through sales, I want to come from a very strong, stable, and value oriented energy as well (such as a bank). I am younger than most of my target audience, which are men and women business owners 30+. I am a successful entrepreneur now but I am a former exotic dancer (yes stripper), which is why I chose, "The Naked Close," as a play on words - but I don't want something as drastic as a naked girl in the logo! So, naked in a literal sense, but also coming from a "naked truth" sense of value and authenticity. My product is riveting because it has revealed for the first time in history how people really tick from behind the scenes confessions in the champagne room - takes the technical concepts of sales psychology to a whole new level - but is professional and respectful and a brand that will ultimately be worth millions. I also used to be a college professor and I have a masters degree in music, and the dancing is what really differentiated all of that. With that being said, I want the word "NAKED" to be emphasized creatively and to captivate my audience to realize the double entendre, but I do not want to overplay it because then it is just trashy and second rate. At the same time, I'm building my business in California which is a very progressive minded state, and eventually I'll be doing business nation wide, but as we all know, California is the leader in innovation and everyone else ends up following suit to what we are all out to up here!
I would rather have "The Naked Close" in the logo as we are branding that name - and also include the same version of the logo as "The Naked Close.com" as we will brand the website as well.