How Nathanlawson started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
A new invention that gives 360 degree protection to an archery product. Armadillos roll into a ball to give 360 degree protection to themselves so we are using this character. We like the play on words with armour because of the protection aspect also.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the ford tough logo with the bolts as one example. Maybe incorporation of the 360 degree protection could be good. The current logo we have is ok, the problem with it is, it does not convey the 360 protection well enough. Notice the armour on the ouside layer of the animal in the logo, I am sure this could be done better.