To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo should communicate professionalism and authority, while also looking modern and clean. Customers will need to feel that the product is scientifically valid and reliable, as they will be relying on it to make important career decisions. Some reference to the concept of measurement or surveying in the visual design could be effective.
The logo attached belongs to our parent company. It's not necessary to follow this as an example but it does give an idea of the style we appreciate.