This Logo sets the stage for a literacy outreach non-profit agency . Great artistic design that captures every element I had hoped to capture in a logo that will adapt well to print and embroidery.
How Judestein started their logo design journey
Who are you known as?
What’s your company slogan?
Frozen Yogurt Bar
Tell us a bit about who you are and the people you reach
Calypso is a new independent self-serve frozen yogurt store in York, Pa., serving 14 flavors of yogurt and 50+ toppings, as well as coffees, & other beverages. Our store model will differ from the typical frantic fro-yo designs of our competitors. We will have a larger, more comfortable, ambient environment, like that of a coffeehouse. Our target is primarily women, ages 18-34. We will be kid-friendly but not juvenile. Our theme will be tropical but not overt or kitschy. We will use vintage travel posters in black frames for our theme. Walls painted a shade of paprika with deep blue epoxy floors. Black countertops. Accent colors derived from a parrot, which we would like on our logo. The most important function of our logo is our outdoor sign, horizontal format, so a compact, emblem type logo will not serve us best. And we are required to have front lit channel letters. We also plan to include the parrot on merchandise and uniforms. The colors should have a warm tint as we are using vintage design elements. I prefer black backgrounds on any colorful icon where applicable.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I sketched some possible ideas, above. My priority is concise, readable letters and a simple, memorable design. My parrot is too static and generic. Since our name, 'Calypso' is not indicative of a frozen dessert place maybe our logo/sign should include some pertinent image for brand ID, besides the tagline.