Tell us a bit about who you are and the people you reach
We provide accounting and administration services to self managed superannuation funds (SMSF). SMSFs are a type of Australian retirements fund for people who want more control over where their retirement savings are invested. People will be able to login through our website to view their investment performance and balances. Target audience are medium to high income earners between age 30 and 60.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is predominately an online service business and I want the site to reflect professionalism, trust and expertise, whilst also not being old and boring. It needs to be modern and youthful whilst still having a sense of being a trusted adviser.
It might be nice to have a tagline such as "the SMSF experts" to make it clear what we do