Tell us a bit about who you are and the people you reach
We are a Japanese-Australian partnership manufacturing and selling super premium organic pet food - combining Japanese principles of pet nutrition with Australian certified organic ingredients to produce, quite possibly the best pet food in the world.
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BenTo Pet Nutrition is an ultra premium pet wellness and lifestyle brand catering to the new generation of pet owners who treat their pets like children. The name BenTo was intentionally chosen so that consumers can immediately associate the brand to being "Japanese cuisine" (just like the word "sushi") - as the products are based on Japanese nutritional principles. Japanese cuisine is also regarded as good, healthy food.
In addition, BenTo is also short for "Benefit to" pets.
The japanese "Bento" box concept is also incorporated in the packaging of the products in assortments or variety packs.
It is intended that products be retailed out of a Bento Pet Nutrition concept store which sells only its own brand of pet food, treats, supplements and high end department stores like Harrods, Selfridges, Bloomingdales etc