Final files were supplied quickly and in all required formats. Designer was very fast to respond.
How Mclabstx started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Cloud-based CRM for the commercial real estate industry. Apto is the evolution of real estate brokerage. It provides a full application that captures ALL of the business process a broker needs.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Apto is latin for adapt, adjust, or equip. We plan to build our marketing campaign around the word "Evolve". As in, Apto is the evolution of real estate brokerage. The concept "Evolve" must be captured in the design.
Our target audience is commercial real estate brokers who are entrepreneurial by nature, mostly male, generally undergraduate educated, and between the ages of 25-50.
I envision a simple, clever design...i.e. nike, apple, mitsibushi, etc. that sits to the left or right the text "APTO" or "Apto". Any design tie-in's to incorporate the commercial real estate focus would be interesting but aren't necessary.
Given that "Evolve" is such a strong theme with our business concept a design reaching to evolution would be ideal. The first image that that usually pops to mind is the apes (http://www.google.com/search?um=1&a). Clearly that has been overused but perhaps a logo that could capture the shapes that you see with the evolution/ape picture. I envision something like the old cingular logo "raising the bar" (http://1.bp.blogspot.com/_Mh51HA2ok…AT%26TLogo). I don't know if it would work but it might be a nice starting point.
I've also considered using the letters A P T O to create the evolutionary effect described and that being the logo. Or as an alternative use one of the letters to capture the same concept in design.
Tying in the word "Evolve" would be worth exploring as well since that will be the theme with which the business will move forward.